Paths to sustainable consumer behaviour

Translated with DeepL

The symposium examined ways to make sustainable and healthy nutrition suitable for everyday life. Renowned experts presented new findings from research and practice:

• Gerhard Fehr (FehrAdvice & Partners AG) explained how behavioural science strategies can be used to promote sustainable nutritional choices.
• Fabian Wahl (Agroscope) showed why observations of consumer behaviour are often more informative than traditional surveys.
• Tamara Bucher (BFH) presented how purchasing data can be specifically analysed and used to promote health and sustainability.
• Christian Kramer (Food2050) focussed on strategies for actively involving consumers in the shift towards sustainable nutrition.
• Alex Plaza (Moonchy) spoke about how nutrition can be used as a tool for women's empowerment and self-empowerment.

New milestone for research and development

After the symposium, the extension to the Technology Hall at the School of Agricultural, Forest and Food Sciences was officially opened. The extension makes it possible to research new processes, develop sustainable food and utilise side streams more efficiently. In addition to academic research, the hall is also open to start-ups, SMEs and industry to test new products and processes and produce initial samples.

Aperitif with innovative products

The event concluded with an aperitif featuring innovative culinary creations from Swiss companies such as New Roots, Luya, Kernser Edelpilze, Noosh and Brewdaz. The integration of these products reflected the practical and future-orientated approach of the symposium.