AI - and now? A practical guide for SMEs at the turning point

Many Swiss SMEs are at a turning point: artificial intelligence (AI) is within reach - but getting started is often unclear. The new practical guide from SATW and SAIROP helps to recognise opportunities, overcome hurdles and create added value with AI step by step. Clear, practical and tailored to the reality of small and medium-sized enterprises.

A manager of a Swiss family business is sitting in her office late at night. Next to her: a list of unfinished tasks, an email with information about an AI tool - and the question of how this new technology can be used sensibly in the company. This scene is exemplary for many small and medium-sized companies in Switzerland. The possibilities of AI are tangible, but at the same time fundamental questions arise: Where to start? How much to invest? And how can issues such as data protection and a lack of expertise be overcome?

This is precisely where the practical guide from SATW and SAIROP comes in. It offers guidance for companies that want to utilise the potential of AI without losing sight of the big picture. The guide shows how opportunities can be systematically tapped - and how typical challenges can be solved pragmatically.

AI tools such as ChatGPT or DeepL are already in use in many Swiss SMEs. What is often missing is a clear strategy. Many companies are struggling with uncertainties regarding integration and the associated investments. At the same time, there is increasing pressure to keep pace technologically in order to remain competitive.

Our guide therefore takes a practical look at the areas in which AI can offer the greatest added value - from increasing efficiency to new business models - and shows concrete ways to overcome hurdles such as high costs, a lack of expertise or regulatory requirements.

Additional support is provided by a structured overview of existing offers that help Swiss companies to take the next step in the field of artificial intelligence in a targeted manner - well-founded, practical and with foresight. This overview is provided by SAIROP - short for Swiss Artificial Intelligence Research Overview Platform.

Important findings from the practical guide:

Opportunities for SMEs through artificial intelligence (AI):

  • Gain efficiency - automation saves time and resources
  • Making well-founded decisions - data analyses as a strategic basis
  • Developing innovative business models - tapping into new markets with AI
  • Strengthen competitiveness - keep your finger on the pulse with AI

Challenges and solutions:

  • Closing knowledge gaps - using training and external expertise
  • Reduce costs - make targeted use of funding and collaborations
  • Ensure data protection - clear rules and a stable IT infrastructure create trust
  • Creating transparency - making the "black box of AI" understandable and controlling risks